|
Chris Gero is a GRAMMY and Emmy nominated, American music industry executive, concert producer, record producer, artist relations executive, songwriter, award-winning film director and composer〔(【引用サイトリンク】title=Winners 2015 )〕 and the founder and vice president of Yamaha Entertainment Group of America. Widely regarded as a world-class image-maker, Gero is responsible for the management and branding of Yamaha's global roster, having signed more than 3,600 artists to contract to date. Gero oversees Yamaha's most successful and enduring artist collaborations, including Elton John, Alicia Keys, Paul McCartney, Norah Jones, Josh Groban, Sarah McLachlan, Sheryl Crow, John Legend, Ben Folds and many more.〔 Upon its founding by Gero in 2012, Yamaha Entertainment Group is the succession of Yamaha Corporate Artist Affairs, which Gero also founded in 2001. Yamaha Entertainment Group is a unique boutique record label, film production house and marketing engine designed to give artists a voice by partnering to help create and debut their music. ==History== Gero's career at Yamaha began in the early 1990s and he has spent that time gradually rebuilding their artist support program which was largely decimated in the 1980s. Traditional thinking at Yamaha did not place a high value on building the brand through artist sponsorships and related programs. Gero actually began his relationship with Yamaha as a sponsored artist. When that agreement ended, he began working with them in a consulting role which led to a permanent position, focused on artist services. Chris Gero then developed a revived artist services platform that found ways to support artists through materials and services, e.g., equipment and marketing, and to strengthen Yamaha's brand in the world of music. This direction ultimately led to the production of films, records, promo videos and large format concerts, all ways of giving Yamaha a higher profile. A 25-year veteran of the business (almost 20 of those years with Yamaha), Gero bases himself in Franklin, Tennessee (about 30 minutes south of Nashville) but oversees additional offices in New York, Indianapolis and Los Angeles.〔 As vice president at Yamaha Corporation of America, he oversees branding and marketing partnerships with over 3,500 North American acts including those mentioned above, as well as Robin Thicke, Sara Bareilles, John Legend, Luke Bryan, Brad Paisley, Lady Antebellum’s Dave Haywood, Michael W. Smith and Michael McDonald, Colbie Caillat, Zac Brown, Graham Nash, Dave Koz, Rodrigo Y Gabriela, David Foster, Jason Mraz, Richard Marx, Mindi Abair, Jon McLaughlin, and Ingrid Michaelson among others. In 2000, Gero launched Yamaha's "All Access" Magazine, publishing its premiere issue in the summer of that year. In January 2009, the magazine expanded to include behind-the-scenes, to bring the fans even further into the world of Yamaha and closer to the artists. Gero's efforts have facilitated the use of Yamaha pianos at several NFL Super Bowl performances - Paul McCartney in 2005, Alicia Keys in 2013, and John Legend in 2015. In September 2012, Yamaha created a new division, Yamaha Entertainment Group of America, under the direction of Chris Gero. With the establishment of Yamaha Entertainment Group, the company now offers recording and video production studios to help artists record, produce, and market their original content, as a means to expand the collaboration efforts and enhance the global brand messaging.〔 Gero states that the Yamaha Entertainment Group is a unique entity within Yamaha, not just because of its focus, but because of its small size and personal nature. Being able to maintain such a working environment in a conservative corporation resulted from years of successful results from Gero's (and his staff's) artist and industry relationships.〔() 〕 Yamaha Entertainment Group of America has partnered with ADA (Alternative Distribution Alliance) for the marketing, promotion and distribution of the label's releases. The record label's artist roster includes Nathan East, Bob James, Jason Webb, Frederic Chiu, (LEOGUN ) and Pull Start Rockets. Not restricted to audio releases, Yamaha Entertainment Group has produced and directed several film projects, most notably, Elton John’s ''The Million Dollar Piano'' and "The Making of Elton John’s The Million Dollar Piano," "Nathan East: For The Record," "The Making of Leogun By The Reigns," a global commercial for Yamaha and countless behind-the-scenes videos for Yamaha’s publication "All Access." 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Chris Gero」の詳細全文を読む スポンサード リンク
|